Mobilising young digital activists at a grassroots level
Empowering Soccer Teams as Digital Activists
HeCareZA is dedicated to breaking the cycle of violence by empowering men to engage in meaningful dialogue with their peers. We believe that real change happens when men take the lead in addressing issues of gender-based violence (GBV) and harmful gender norms. Our programme recruits allies—men who are committed to making a difference—and provides them with the tools they need to have difficult conversations, all while fostering a supportive environment. To amplify these efforts, We also work closely with sectoral partners in various communities to extend our impact even further. Through grassroots workshops, we engage youth, particularly soccer teams, in conversations around Gender-based Violence, digital literacy, and the importance of gender equality. These young men are encouraged to openly discuss these critical issues, helping them grow into adults who understand and respect the principles of gender equality.
Why Soccer Teams?
We have chosen soccer teams as our primary partners in this initiative because of their unique position within their communities and the influential role they play. Soccer teams are symbols of teamwork, discipline, and leadership—qualities that resonate deeply with young men. By equipping these athletes with digital skills and a profound understanding of GBV, we can leverage their visibility and respect to drive positive change. Soccer players are not just athletes; they are role models whose voices carry significant weight. When they advocate for gender equality and respectful behaviour, their message resonates strongly with their peers and fans alike.
Training soccer players in these critical issues allows them to use both social media and offline platforms to raise awareness, challenge harmful norms, and foster a culture of respect. Their involvement simplifies the message, encouraging their followers to engage in meaningful dialogue and action. This authentic engagement, fostered through in-person training, ensures that their advocacy is not only credible but also relatable and impactful.
Engaging Communities Through Dialogue
Currently, we are actively engaged in a collaborative effort with two soccer teams and various communities to address GBV through focused discussions on topics like fatherhood and men’s mental health. These dialogues aim to involve men and boys in combating GBV by challenging harmful gender norms that have been deeply ingrained in our society. For instance, we encourage conversations that question outdated beliefs, such as the notion that men should not show vulnerability or that women are solely responsible for childcare. By understanding and challenging these norms, we can shape a more equitable and respectful future for everyone.
The Impact of In-Person Training
Our in-person training sessions with soccer players are designed to foster genuine interactions and discussions. These players are trained not just to understand the issues but to become advocates who can share their insights and experiences in a heartfelt and convincing manner, both online and offline. This approach not only enhances their credibility but also creates opportunities for content creation, allowing them to amplify their message through social media.
By participating in these training sessions, soccer players gain the tools they need to craft more nuanced and impactful messages, inspiring others to join the cause. Their involvement helps to build a supportive community, both online and offline, as they collaborate on social media campaigns, support each other’s posts, and create joint content focused on raising awareness about GBV and related issues.
Topics Covered
Our workshops cover a range of important topics, including:
- Fatherhood
- Men’s Mental Health
- Relationships with Fathers
- Promoting Gender Equality
- Cultural and Social Norms
- Types of GBV and Their Impact
- Breaking Stereotypes
Through these discussions, we aim to equip young men with the knowledge and skills they need to challenge harmful norms and contribute to a more just and equitable society. By partnering with soccer teams like the Molweni Warriors and the Izinyoni in KwaZulu-Natal and other community groups, HeCareZA is making strides toward a future where gender-based violence is no longer a normalised part of our culture.
Want to get involved with our sectoral engagement partnerships?
